Our Roots
In 1892, at a small 'live-over' shop in St Ives, Joseph White cut out window blinds on his kitchen table. This simple act helped to form the foundations of the family owned, White's the Furnishers, a company that has played an integral role in the business communities of St Ives and Penzance ever since.
Joseph's grandson Roger took over from his father Cecil in 1968 and rebranded the business as Roger White Interiors; a company specialising in bespoke interior design and more recently, rugs and artefacts from the east.
In October 2001, Polly White, great granddaughter of Joseph, and her husband Stephen began a new stage of the family's trading legacy - eastofhere.
Oriental
Carpets and Rugs
Oriental rugs bring warmth and splendour to any home. Whether it be a modern, minimalist studio flat or a traditional rural farmhouse, the appeal of the oriental carpet is timeless.
Our rugs are sourced from all over the Middle East, and come in varying styles that suit all kinds of tastes and budgets.
Made to Order
Sofas and Chairs
At eastofhere, all of our furniture is made to order in Long Eaton, Derbyshire. We have a wide range of sofas, chairs and footstools, as well as a selection of our best-selling fabrics available to view online.
Hand Printed
Quilts and Throws
The majority of our throws and quilts are made by skilled female workers in a co-operative in Northern India. The intricate and varied designs are traditional handicrafts from Jaipur and Gujarat.
Throws are particularly versatile have a multitude of uses. They can liven up any room as a bedspread or wall hanging and make perfect gifts. We should point out however, that they are too delicate to use as sofa coverings.
Our beautiful hand-blocked Jaipuri quilts are available in a selection of sizes and many styles. They are 100% cotton and are machine washable up to 30 degrees. A cool and lightweight alternative to a duvet in the summer and extra warmth on the bed in the winter.